A new Fresh & Easy store recently opened up in our area. Any new grocery store prompts at least one visit because I'm a grocery store junkie. It's always like a treasure hunt to see what new treats the store may carry that our family can have.
I was NOT disappointed in Fresh & Easy. In fact, I was very pleasantly surprised.
Several factors contributed to my joy:
- I got to cross a picket line to enter the store because the grocer's union is picketing the store's non-union status. (Seriously, if the employees wanted to be union, wouldn't they have gone to work for a unionized grocery store?!?)
All Fresh & Easy store brand products are labeled right on the front if they have no artificial colors, flavors or preservatives. - They have tons of prepared, chopped or portioned food, and most of it is all-natural - things like hummus, popcorn chicken, pizza, and prepared vegetables or marinated meat.
- Even though you check and bag your own groceries, the employees are always there to help. They also roam the aisles and ask if you've found everything okay. And they do this with a lot less employees than you find in a typical grocery store, which theoretically means lower prices.
- Their prices are much lower than Whole Foods Market, although the shopping experience isn't quite the same (I'm a sucker for WFM - that salad bar!!!)
- They have a rewards program that is easy to use and in just a couple of months has already earned me about $20 or so in cash back.
A couple of things to warn you about beside the fact that you have to check and bag your own groceries. First, the store near me only has a liquor license for beer and wine - so no hard alcohol. Second, you wouldn't go there for ALL your groceries all the time, because they don't have everything a typical grocery store would have. For example, you can't find all the cuts of meat or fresh spices that you would find at a Bel Air. I go there about every other shopping trip and fill in at Bel Air with the things I can't find at Fresh & Easy.
Here are some examples of the products we buy at Fresh & Easy. I show a lot of store brand products, but they do carry other brands as well!
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| These are my kids' FAVORITE granola bar. They can't get enough of them. |
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| Come on, I don't always cook from scratch - especially on school mornings. |
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| The pint sized F&E ice cream does NOT contain corn syrup, but the larger size does. Since Breyers is no longer all-natural, this is now our go to ice cream. |
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| Haven't tried this yet, but I thought it would be easy for busy nights after soccer practice. |
As far as I know, the Feingold Association has not yet researched Fresh & Easy products. So if you are a new Feingold Family, you may want to avoid these products until you are well established on the program. Not all of the store brand products are preservative free - for example the sausage only says "No Artificial Colors or Flavors". The absence of "No Preservatives" tells me there are preservatives. But the labeling is awesome and requires a lot less reading of ingredients!
These stores are popping up all over town. If you aren't immediately dissuaded by having to bag your own groceries like my Dad is, then I suggest you give this store a try. You may find a few snacks, cereals, breads or other items that can replace things with artificial colors, flavors or preservatives.






































